The main thing in our design is that we have to make things intuitively obvious.
The fifteenth century of Leonardo and Columbus and Gutenberg was a time of invention, exploration, and the spread of knowledge by new technologies. In short, it was a time like our own. That is why we...
The downside
The digital age could not become truly transformational until computers became truly personal.
Subtle is the Lord, but malicious he is not.*
Steve, can I talk to you? she said. His jaw dropped. Do you have any idea what a privilege it has been even to know someone as fine as John Sculley? she demanded. He averted his gaze. Can’t you look m...
Steve and I spent a lot of time on the packaging, said Ive. I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it...
Steve Jobs had a tendency to see things in a binary way: A person was either a hero or a bozo, a product was either amazing or shit
Since the mathematicians have grabbed hold of the theory of relativity, I myself no longer understand it.
Sculley began to believe that Jobs’s mercurial personality and erratic treatment of people were rooted deep in his psychological makeup, perhaps the reflection of a mild bipolarity.
Saya yakin bahwa rasa cinta adalah guru yang lebih baik ketimbang kewajiban, paling tidak bagi saya. -Einstein
SCULLEY. Pepsi executive recruited by Jobs in 1983 to be Apple’s CEO, clashed with and ousted Jobs in 1985. JOANNE SCHIEBLE JANDALI SIMPSON. Wisconsin-born biological mother of Steve Jobs, whom she pu...
People know how to deal with a desktop intuitively. If you walk into an office, there are papers on the desk. The one on the top is the most important. People know how to switch priority. Part of the...
One of the strongest motives that leads men to art and science is escape from everyday life with its painful crudity and hopeless dreariness. Such men make this cosmos and its construction the pivot o...
One of the commonly accepted narratives of the Internet is that it was built to survive a nuclear attack. This enrages many of its architects, including Bob Taylor and Larry Roberts, who insistently a...
Love your enemies, for they will tell you your faults
Long live impudence! It is my guardian angel in this world. That
Leonardo was experimenting with the trick known as anamorphosis, in which some elements of a work may look distorted when viewed straight on but appear accurate when viewed from another angle. Leonard...
Kilby displayed his awshucks humility. When I hear that kind of thing, he responded, it reminds me of what the beaver told the rabbit as they stood at the base of Hoover Dam: ‘No, I didn’t build it my...
Kathryn Smith: 16 DPA/Landov: 21 Courtesy of Daniel Kottke: 56 Mark Richards: 71, 348 Ted Thai/Polaris: 102