Launched his Think Different campaign, featuring iconic
Floor of Bethesda Naval Hospital, sick with duodenal
Especially when he was launching a new product that
A good company must impute—it must convey its values and importance in everything it does, from packaging to marketing.
Woz became more of a loner when the boys his age began going out with girls and partying, endeavors that he found far more complex than designing circuits. Where before I was popular and riding bikes...
With the SWAB JOB school prank sign
When you open the box of an iPhone or iPad, we want that tactile experience to set the tone for how you perceive the product.
This is a book about the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal compu...
Think Different
There was never a good knife made of bad steel
The volume usually chosen is that occupied by a mole of the gas (its molecular weight in grams), which is 22.4 liters at standard temperature and pressure. The number of molecules under such condition...
The sexual act of coitus and the body parts employed for it are so repulsive that, if it were not for the beauty of the faces and the adornment of the actors and the pent-up impulse, nature would lose...
The roots of the personal computer can be found in the Free Speech Movement that arose at Berkeley in 1964 and in the Whole Earth Catalog, which did the marketing for the do-it-yourself ideals behind...
The public offering occurred exactly one week after Toy Story’s opening. Jobs had gambled that the movie would be successful, and the risky bet paid off, big-time. As with the Apple IPO, a celebration...
The people who received RFC 1 felt that they were being included in a fun process rather than being dictated to by a bunch of protocol czars. It was a network they were talking about, so it made sense...
The last time there was this much excitement about a tablet, it had some commandments written on it.
The kids in the Explorers Club were encouraged to do projects, and Jobs decided to build a frequency counter, which measures the number of pulses per second in an electronic signal. He needed some par...
The idea that John Lasseter pitched was called Toy Story. It sprang from a belief, which he and Jobs shared, that products have an essence to them, a purpose for which they were made. If the object we...
The childhood that Paul and Clara Jobs created for their new son was, in many ways, a stereotype of the late 1950s. When Steve was two they adopted a girl they named Patty, and three years later they...
The attitude we adopt toward the Arab minority will provide the real test of our moral standards as a people,