Walter Isaacson Quote
Jobs, who could identify with each of those sentiments, wrote some of the lines himself, including They push the human race forward. By the time of the Boston Macworld in early August, they had produced a rough version. They agreed it was not ready, but Jobs used the concepts, and the think different phrase, in his keynote speech there. There’s a germ of a brilliant idea there, he said at the time. Apple is about people who think outside the box, who want to use computers to help them change the world. They debated the grammatical issue: If different was supposed to modify the verb think, it should be an adverb, as in think differently. But Jobs insisted that he wanted different to be used as a noun, as in think victory or think beauty. Also, it echoed colloquial use, as in think big.
Jobs, who could identify with each of those sentiments, wrote some of the lines himself, including They push the human race forward. By the time of the Boston Macworld in early August, they had produced a rough version. They agreed it was not ready, but Jobs used the concepts, and the think different phrase, in his keynote speech there. There’s a germ of a brilliant idea there, he said at the time. Apple is about people who think outside the box, who want to use computers to help them change the world. They debated the grammatical issue: If different was supposed to modify the verb think, it should be an adverb, as in think differently. But Jobs insisted that he wanted different to be used as a noun, as in think victory or think beauty. Also, it echoed colloquial use, as in think big.