Few people think more than two or three times a year, Shaw reportedly said. I have made an international reputation for myself by thinking once or twice a week.
Experts depend on the fact that you don’t have the information they do. Or that you are so befuddled by the complexity of their operation that you wouldn’t know what to do with the information if you...
Enter, therefore, a new and ingenious variant of Ultimatum, this one called Dictator. Once again, a small pool of money is divided between two people. But in this case, only one person gets to make a...
Cuando a la gente no se la obliga a pagar todos los costes de sus acciones, tiene pocos incentivos para cambiar de conducta.
Correlation does not equal causality. When two things travel together, it is tempting to assume that one causes the other. Married people, for instance, are demonstrably happier than single people; do...
Congress passed legislation requiring a five-year mandatory sentence for selling just five grams of crack; you would have to sell 500 grams of powder cocaine to get an equivalent sentence. This dispar...
But putting your faith in a coin toss—even for a tiny decision—may at least inoculate you against the belief that quitting is necessarily taboo.
Borody claims to have used fecal transplants to effectively cure people who were suffering from ulcerative colitis—which, he says, was
Behavior is driven by a much richer set of values and preferences.
Ante cualquier incentivo, cualquier situación, la gente deshonesta tratará de obtener un beneficio sin importar los medios a emplear.
And there are few incentives more powerful than the fear of random violence - which, in essence, is why terrorism is so effective.
All of us face barriers—physical, financial, temporal—every day. Some are unquestionably real. But others are plainly artificial—expectations about how well a given system can function, or how much ch...
A growing body of research suggests that even the smartest people tend to seek out evidence that confirms what they already think, rather than new information that would give them a more robust view o...
A good set of data can go a long way toward describing human behavior as long as the proper questions are asked of it. Our job in this book is to come up with such questions.
35 million fewer females than males in the population.
As scientists like to say: The plural of anecdote is not data.)
Maestros, criminales y agentes inmobiliarios pueden mentir, y también los políticos, e incluso los analistas de la CIA. Pero los números no.
Glaring anomalies, personal opinions, emotional outbursts, or moral leanings.
El Instituto de Medicina calculaba que cada año mueren entre 44.000 y 98.000 norteamericanos a causa de errores hospitalarios evitables —más muertos que por accidentes de automóvil o cáncer de mama—,...
Contar historias que se basan en datos acumulados y no en anécdotas personales, anomalías llamativas, opiniones personales, estallidos emocionales o tendencias morales.