To perceive what others see as negative, as something to be approached rationally, clearly, and, most important, as an opportunity—not as something to fear or bemoan.
To one person a situation may be negative. To another, that same situation may be positive. Nothing either good or bad, but thinking makes it so, as Shakespeare put it.
To borrow from Aristotle again, what’s difficult is to apply the right amount of pressure, at the right time, in the right way, for the right period of time, in the right car, going in the right direc...
To be objective To control emotions and keep an even keel To choose to see the good in a situation To steady our nerves To ignore what disturbs or limits others To place things in perspective To rever...
To be a philosopher is not merely to have subtle thoughts, nor even to found a school . . . it is to solve some of the problems of life, not only theoretically, but practically. —HENRY DAVID THOREAU
Thus, the question for astronauts was not How skilled a pilot are you, but Can you keep an even strain? Can you fight the urge to panic and instead focus only on what you can change? On the task at ha...
Though of course we don’t control reality, our perceptions do influence it.
Those obsessed with glory attach their well-being to the regard of others, those who love pleasure tie it to feelings, but the one with true understanding seeks it only in their own actions…. Think on...
This obsession with the past, with something that someone did or how things should have been, as much as it hurts, is ego embodied. Everyone else has moved on, but you can’t, because you can’t see any...
This means that our outward-facing marketing and PR efforts are needed simply to reach out to and capture, at the beginning, a group of highly interested, loyal, and fanatical users. Then we grow with...
This is a book for a world that has come to think like Nick Carraway, riding in disbelief through life on the wake of conspiracies we won’t believe until we see, unable to comprehend why they happen a...
Think of George Washington, putting everything he had into the American Revolution, and then saying, The event is in the hand of God. Or Eisenhower, writing to his wife on the eve of the Allied invasi...
They start. Anywhere. Anyhow. They don’t care if the conditions are perfect or if they’re being slighted. Because they know that once they get started, if they can just get some momentum, they can mak...
There are two kinds of people in this world. The first looks at others who have accomplished things and thinks: Why them? Why not me? The other looks at those same people and thinks: If they can do it...
There are too many famous Steve Jobs anecdotes to count, but several of them revolve around one theme: his unwillingness to leave well enough alone. His products had to be perfect; they had to do what...
There are a few things to keep in mind when faced with a seemingly insurmountable obstacle. We must try:To be objectiveTo control emotions and keep an even keelTo choose to see the good in a situation...
The unrestricted person, who has in hand what they will in all events, is free. But anyone who can be restricted, coerced, or pushed into something against what they will is a slave. —EPICTETUS, DISCO...
The tools of the Internet and social media have made it possible to track, test, iterate, and improve marketing to the point where these enormous gambles are not only unnecessary, but insanely counter...
The mind must be given relaxation—it will rise improved and sharper after a good break. Just as rich fields must not be forced—for they will quickly lose their fertility if never given a break—so cons...
The great psychologist Viktor Frankl, survivor of three concentration camps, found presumptuousness in the age-old question: What is the meaning of life? As though it is someone else’s responsibility...