Robert M. Sapolsky Quote
Logically, gambling shouldn’t evoke much anticipatory dopamine, given the astronomical odds against winning. But the behavioral engineering—the 24-7 activity and lack of time cues, the cheap alcohol pickling fronto-cortical judgment, the manipulations to make you feel like today is your lucky day—distorts and shifts the perception of the odds into a range where dopamine pours out and, oh, why not, let’s try again.
Robert M. Sapolsky
Logically, gambling shouldn’t evoke much anticipatory dopamine, given the astronomical odds against winning. But the behavioral engineering—the 24-7 activity and lack of time cues, the cheap alcohol pickling fronto-cortical judgment, the manipulations to make you feel like today is your lucky day—distorts and shifts the perception of the odds into a range where dopamine pours out and, oh, why not, let’s try again.