So, let me guess, she says, you are the guy doing the software.Yeah, he admits, a little defensive, but the software is the only interesting part of this whole project. All the rest is making license plates.That wakes her up a little. Making license plates?It's an expression my that my business partner and I use, Randy says. With any job, there's some creative work that needs to be done-new technology to be developed or whatever. Everything else-ninety-nine percent of it-is making deals, raising capital, going to meetings, marketing and sales. We call that stuff making license plates.