“ Empathy is key in the design process, especially when you start expanding outside of your comfort zone to new languages, cultures, and age groups. If you try to assume what those people want, you're likely to get it wrong. Mike Krieger
“ There is no absurdity so palpable but that it may be firmly planted in the human head if you only begin to inculcate it before the age of five, by constantly repeating it with an air of great solemnit… Arthur Schopenhauer
“ Confusion of goals and perfection of means seems, in my opinion, to characterize our age. Albert Einstein
