Michael Wolff Quote

For each of his enemies—and, actually, for each of his friends—the issue for him came down, in many ways, to their personal press plan. The media was the battlefield. Trump assumed everybody wanted his or her fifteen minutes and that everybody had a press strategy for when they got them. If you couldn’t get press directly for yourself, you became a leaker. There was no happenstance news, in Trump’s view. All news was manipulated and designed, planned and planted. All news was to some extent fake—he understood that very well, because he himself had faked it so many times in his career. This was why he had so naturally cottoned to the fake news label. I’ve made stuff up forever, and they always print it, he bragged.