M.G. Lord Quote

Lui did not get that idea out of the air; though whether it was true or not remains a subject of debate. The supermom is fading fast—doomed by anger, guilt, and exhaustion, Newsweek reported in 1988. A growing number of mothers believe that they can't have it all. Yet in her book Backlash, Susan Faludi points out that the survey on which Newsweek based the article revealed nothing of the sort. It found that 71 percent of mothers at home would prefer to work and 75 percent of the working mothers would go on working even if their financial needs could be otherwise met. Faludi also reports that Good Housekeeping's 1988 New Traditionalist ad campaign, which featured born-again housewives happily recovering from the horrors of the workplace, was based on neither hard facts nor even opinion polls. The two opinion studies by the Yankelovich organization, which had allegedly buttressed Good Housekeeping's position, had, in fact, showed no evidence that women were either leaving work or wanted to leave.