Teach and you'll form a bond you just don't get from traditional marketing tactics. Buying people's attention with a magazine or online banner ad is one thing. Earning their loyalty by teaching them f...
No one’s upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring, too.)
Small is not just a stepping-stone. Small is a great destination itself
Don't make up problems you don't have yet. It's not a problem until it's a real problem. Most of the things you worry about never happen anyway.The decisions you make today don't need to last forever....
Press Releases are spam
How long someone’s been doing it is overrated. What matters is how well they’ve been doing it.
If you constantly fret about timing things perfectly, they'll never happen.
It's like when you're on hold and a recorded voice comes on telling you how much the company values you as a customer. Really? Then maybe you should hire some more support people so I don't have to wa...
Limited resources force you to make do with what you've got. There's no room for waste. And that forces you to be creative.
40-hour weeks are made of 8-hour days. And 8 hours is actually a long time. It takes about 8 hours to fly direct from Chicago to London. Ever been on a transatlantic flight like that? It’s a long flig...
Don’t make up problems you don’t have yet. It’s not a problem until it’s a real problem. Most of the things you worry about never happen anyway.
You don’t make a great museum by putting all the art in the world into a single room. That’s a warehouse.
Whenever you can, swap Let’s think about it for Let’s decide on it. Commit to making decisions. Don’t wait for the perfect solution. Decide and move forward.
When someone wants to demonstrate a new feature they’re working on at 37signals, often the easiest way is to record a screencast and narrate the experience. A screencast is basically just a recording...
What do you call a generic pitch sent out to hundreds of strangers hgoping that one will bite? Spam.
WE ALL HAVE ideas. Ideas are immortal. They last forever. What doesn’t last forever is inspiration. Inspiration is like fresh fruit or milk: It has an expiration date.
Mark Twain nailed it: Comparison is the death of joy.
Marketing is not a department Do you have a marketing department? If not, good. If you do, don’t think these are the only people responsible for marketing. Accounting is a department. Marketing isn’t....
The best designers and the best programmers aren’t the ones with the best skills, or the nimblest fingers, or the ones who can rock and roll with Photoshop or their environment of choice, they are the...
Sustained exhaustion is not a badge of honor, it’s a mark of stupidity.
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