You don’t make a great museum by putting all the art in the world into a single room. That’s a warehouse.
When you want something bad enough, you make the time—regardless of your other obligations. The truth is most people just don’t want it bad enough. Then they protect their ego with the excuse of time....
When you treat people like children, you get children’s work.
When everything constantly needs approval, you create a culture of nonthinkers.
Teach and you'll form a bond you just don't get from traditional marketing tactics. Buying people's attention with a magazine or online banner ad is one thing. Earning their loyalty by teaching them f...
Meaningful work, creative work, thoughtful work, important work—this type of effort takes stretches of uninterrupted time to get into the zone. But in the modern office such long stretches just can’t...
Marketing is not a department Do you have a marketing department? If not, good. If you do, don’t think these are the only people responsible for marketing. Accounting is a department. Marketing isn’t....
It's like when you're on hold and a recorded voice comes on telling you how much the company values you as a customer. Really? Then maybe you should hire some more support people so I don't have to wa...
40-hour weeks are made of 8-hour days. And 8 hours is actually a long time. It takes about 8 hours to fly direct from Chicago to London. Ever been on a transatlantic flight like that? It’s a long flig...
Don't make up problems you don't have yet. It's not a problem until it's a real problem. Most of the things you worry about never happen anyway.The decisions you make today don't need to last forever....
No one’s upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring, too.)
When someone wants to demonstrate a new feature they’re working on at 37signals, often the easiest way is to record a screencast and narrate the experience. A screencast is basically just a recording...
What do you call a generic pitch sent out to hundreds of strangers hgoping that one will bite? Spam.
The best designers and the best programmers aren’t the ones with the best skills, or the nimblest fingers, or the ones who can rock and roll with Photoshop or their environment of choice, they are the...
Small is not just a stepping-stone. Small is a great destination itself
Mark Twain nailed it: Comparison is the death of joy.
Limited resources force you to make do with what you've got. There's no room for waste. And that forces you to be creative.
Don’t make up problems you don’t have yet. It’s not a problem until it’s a real problem. Most of the things you worry about never happen anyway.
Whenever you can, swap Let’s think about it for Let’s decide on it. Commit to making decisions. Don’t wait for the perfect solution. Decide and move forward.
WE ALL HAVE ideas. Ideas are immortal. They last forever. What doesn’t last forever is inspiration. Inspiration is like fresh fruit or milk: It has an expiration date.