Janine Benyus Quote

For businesses, biomimicry is about bringing a new discipline - biology - to the design table. It's not to write an environmental impact statement, as most biologists in business do right now.

Janine Benyus

For businesses, biomimicry is about bringing a new discipline - biology - to the design table. It's not to write an environmental impact statement, as most biologists in business do right now.

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About Janine Benyus

Janine M. Benyus (born 1958) is an American natural sciences writer, innovation consultant, and author. After writing books on wildlife and animal behavior, she coined the term Biomimicry to describe intentional problem-solving design inspired by nature. Her book Biomimicry (1997) attracted widespread attention from businesspeople in design, architecture, and engineering as well as from scientists. Benyus argues that by following biomimetic approaches, designers can develop products that will perform better, be less expansive, use less energy, and leave companies less open to legal risk.