Edward de Bono Quotes

You do not go out into the street in your underwear, although usually you are wearing underwear. The underwear is not visible but it is there all the time. It is the same with concepts. They are there...

We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not...

About Author

Edward Charles Francis Publius de Bono (19 May 1933 – 9 June 2021) was a Maltese physician and commentator. He originated the term lateral thinking, and wrote many books on thinking, including Six Thinking Hats.

No amount of excellence on the part of a computer can lead to the solution of a problem if the problem has been incorrectly defined by the programmer. In

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It may be that Japanese culture is not ego-based like Western culture: argument has often a strong ego base. The most likely explanation is that Japanese culture was not influenced by those Greek thin...

Instead of waiting for our attention to be pulled towards something unusual, we can set out frameworks for ‘directing’ our attention in a conscious manner.

Democracy is an excellent way of ensuring that nothing much gets done. There are always interests that might get trampled upon [and no elected politician would wish to make permanent enemies by trampl...

Creativity involves provocation, exploration and risk taking. Creativity involves thought experiments. You cannot tell in advance how the experiment is going to turn out. But you want to be able to ca...

The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all.

There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.

In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.