“ Great ideas often have no reference points.We have nothing to compare them to. They are original, and awkward. And so they are the most vulnerable to people trying to kill them. They do not conform to… David Hieatt
“ Reputation takes decades to make. And can be lost in one tweet. Think about that before you press the send button. David Hieatt
“ The job of the brand is to make that nameand that logo stand for something. To live its founding principles each day. To stay true. David Hieatt
“ Three factors must be present for meaningful organisational change to take place. These factors are:D= Dissatisfaction with how things are now. V= Vision of what is possible.F= First, concrete steps t… David Hieatt
“ There’s a point on a runway during take-o that a plane reaches V1 speed. Once it passes V1, it has reached the point of no return. The point where take-o cannot be aborted. It has to take o . Or crash… David Hieatt
“ A brand is a story. And you have to tell it well. The good news in this connected world great stories travel fast. And, these days, they travel for free. So there has never been a better time or a che… David Hieatt
