Daniel J. Boorstin Quote

The force of the advertising word and image dwarfs the power of other literature in the 20th century.

Daniel J. Boorstin

The force of the advertising word and image dwarfs the power of other literature in the 20th century.

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About Daniel J. Boorstin

Daniel Joseph Boorstin (October 1, 1914 – February 28, 2004) was an American historian at the University of Chicago who wrote on many topics in American and world history. He was appointed the twelfth Librarian of the United States Congress in 1975 and served until 1987. He was instrumental in the creation of the Center for the Book at the Library of Congress.
Repudiating his youthful membership in the Communist Party, Boorstin became a political conservative and a prominent exponent of consensus history. He argued in The Genius of American Politics (1953) that ideology, propaganda, and political theory are foreign to America. His writings were often seen, along with those of historians such as Richard Hofstadter, Louis Hartz and Clinton Rossiter, as belonging to the "consensus school", which emphasized the unity of the American people and downplayed class and social conflict. Boorstin especially praised inventors and entrepreneurs as central to the American success story.