Put simply, innovative thinkers connect fields, problems, or ideas that others find unrelated.
Venture
Cost reductions meant survival, but not profitability,
You can only shape the experiences that are important to your customers when you understand who you are really competing with.
Core competence, as it is used by many managers, is a dangerously inward-looking notion. Competitiveness is far more about doing what customers value than doing what you think you’re good at. And stay...
What are the assumptions that have to prove true in order for me to be able to succeed in this assignment?
That’s a hallmark of good theory: it dispenses its advice in if-then statements.
That realization helped Moesta and his team begin to understand the struggle these potential home buyers faced. I went in thinking we were in the business of new home construction, recalls Moesta. But...
In the words of Andy Grove: To understand a company’s strategy, look at what they actually do rather than what they say they will do.….Here is a way to frame the investments that we make in the strate...
Decide what you stand for. And then stand for it all the time. When
Consider, for example, IBM’s decision to outsource the microprocessor for its PC business to Intel, and its operating system to Microsoft. IBM made these decisions in the early 1980s in order to focus...
Competitiveness is far more about doing what customers value than doing what you think you’re good at.
But differentiation loses its meaning when the features and functionality have exceeded what the market demands.
Disruptive technology should be framed as a marketing challenge, not a technological one.
The foundation of our thinking is the Theory of Jobs to Be Done, which focuses on deeply understanding your customers’ struggle for progress and then creating the right solution and attendant set of e...
The fear of cannibalizing sales of existing products is often cited as a reason why established firms delay the introduction of new technologies.
Robert B. Barr and John Tagg, From Teaching to Learning—A New Paradigm for Undergraduate Education, Change,
Keeping high-volume procedures within general hospitals allows hospitals to subsidize the unique, low-volume specialized capabilities that are so central to the value proposition of their solution sho...
Innovation, in a very real sense, exists in a pre–quality revolution state.1 Managers accept flaws, missteps, and failure as an inevitable part of the process of innovation. They have become so accust...
In contrast, investing time and energy in your relationship with your spouse and children typically doesn’t offer that same immediate sense of achievement. Kids misbehave every day. It’s really not un...