Each word's evocative value or virtue, its individual power of touching springs in the mind and of initiating visions, becomes a treasure to revel in. Besides this hold on affection a word may well have about it the glamorous prestige of high adventures in great company. Think of that the plain word "dust" calls to mind. "Then shall the dust return to the earth as it was." "Dust hath closed Helen's eye." "All follow this and come to dust." "The way to dusty death." So, to the lover of words, each word may be not a precious stone only, but one that has shone on Solomon's temple or in Cleopatra's hair.