Bruce Oldfield Quote

Design is not just what it looks like and feels like. Design is how it works.

A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem....

Good design is good business.

Since when has the world of computer software design been about what people want? This is a simple question of evolution. The day is quickly coming when every knee will bow down to a silicon fist, and...

Some men give up their designs when they have almost reached the goal While others, on the contrary, obtain a victory by exerting, at the last moment, more vigorous efforts than ever before.

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

The details are the very source of expression in architecture. But we are caught in a vice between art and the bottom line.

With making changes, the difficult part of trying to implement a new way, idea or thought, is getting people to believe the effect of your notion, and have them believe in themselves of adapting to so...

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

I'd love to design bridal dresses.