You may start small but don't stay small
Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.
You are responsible for everything you TWEET and RETWEET.
Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
It does not matter whether your company does have a good logo or bad logo. What matters most is the way you position your company before your stakeholders. The more you see a logo, the more you like i...
If you don't build a personal brand, someone else will brand you with the wrong label.
Build a brand or a brand will build you.
A brand is a person that has a voice, evokes emotion and spreads a message.