Barry Schwartz Quote

I am not suggesting that we will always, or even frequently, be better off going with our gut when making choices. What I am suggesting is there are pitfalls to deciding after analyzing. My concern, given the research on trade-offs and opportunity costs, is that as the number of options goes up, the need to provide justifications for decisions also increases.

Barry Schwartz

I am not suggesting that we will always, or even frequently, be better off going with our gut when making choices. What I am suggesting is there are pitfalls to deciding after analyzing. My concern, given the research on trade-offs and opportunity costs, is that as the number of options goes up, the need to provide justifications for decisions also increases.

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