Disproportionate coverage in the news media plainly has effects on readers and viewers. When Esther Madriz, a professor at Hunter College, interviewed women in New York City about their fears of crime they frequently responded with the phrase I saw it in the news. The interviewees identified the news media as both the source of their fears and the reason they believed those fears were valid. Asked in a national poll why they believe the country has a serious crime problem, 76 percent of people cited stories they had seen in the media. Only 22 percent cited personal experience.29