Alain de Botton Quote

The kinds of purchases surveyed in the news generally sit well beyond necessity. In acquiring them, what we are after is rarely solely or even chiefly just material satisfaction; we are also guided by a deeper, often unconscious desire for some form of psychological transformation. We don't only want to things; we want to be through our ownership of them. Once we examine consumer behaviour with sufficient attention and generosity, it becomes clear that we aren't indelibly materialistic at all. What makes our age distinctive is our ambition to try to accomplish a variety of complex psychological goals via the acquisition of material goods.

Alain de Botton

The kinds of purchases surveyed in the news generally sit well beyond necessity. In acquiring them, what we are after is rarely solely or even chiefly just material satisfaction; we are also guided by a deeper, often unconscious desire for some form of psychological transformation. We don't only want to things; we want to be through our ownership of them. Once we examine consumer behaviour with sufficient attention and generosity, it becomes clear that we aren't indelibly materialistic at all. What makes our age distinctive is our ambition to try to accomplish a variety of complex psychological goals via the acquisition of material goods.

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About Alain de Botton

Alain de Botton (; born 20 December 1969) is a Swiss-born British author and public speaker. His books discuss various contemporary subjects and themes, emphasizing philosophy's relevance to everyday life. He published Essays in Love (1993), which went on to sell two million copies. Other bestsellers include How Proust Can Change Your Life (1997), Status Anxiety (2004), and The Architecture of Happiness (2006).
He co-founded The School of Life in 2008 and Living Architecture in 2009. In 2015, he was awarded "The Fellowship of Schopenhauer", an annual writers' award from the Melbourne Writers Festival, for that work.